21 ESSENTIAL BENEFITS PRIME 1. Protects Hair Color From Fading 2. Can Be Used As A Leave-in Conditioner 3. Instantly Detangles 4. Makes Blow-Drying Easier 5. Adds Moisture To Parched Hair 6. Helps Even Out Porosity 7. Conditions Weightlessly 8....

BENEFITS Pureology's bestselling Hydrate Conditioner moisturizes normal to thick dry, color-treated hair that intensely conditions and nourishes every strand. KEY TECHNOLOGIES Advanced Hydrating technology to revitalize dry hair, while AntiFade...

BENEFITS The bestselling, sulfate-free hydrating shampoo for normal to thick dry, color-treated hair intensely moisturizes hair. KEY TECHNOLOGIES Advanced Hydrating technology to revitalize dry hair, while AntiFade Complex provides the best hair...